Adjuster-backed Google visibility for roofers, HVAC, plumbers, mitigation, and restoration pros who are tired of watching competitors get all the calls.
Licensed insurance adjuster turned home service visibility strategist.
When pipes burst, roofs leak, or AC units die in the middle of summer, nobody is scrolling Instagram to find help. They pull out their phone, type "roofer near me" or "water damage company near me," and tap the first few businesses they trust on Google Maps.
If your Google Business Profile is incomplete, outdated, or buried under competitors, you are losing jobs every single day. Not because you are not good at what you do, but because you are invisible where it matters most.
That is the problem I solve.
I work with:
If you rely on local homeowners or property owners calling you when something breaks, Google Maps should be your strongest channel. I help you turn it into exactly that.
Most marketing agencies speak in clicks and impressions.
I speak in: claims, scopes, deductibles, mitigation timelines, and storm seasons.
As a licensed insurance adjuster with deep experience in home service and local businesses, I understand how jobs really flow.
This is not "generic local SEO." It is home service visibility backed by adjuster insight.
A simple, proven framework to help home service pros show up, stand out, and get selected on Google Maps.
We fix the technical and structural parts of your Google Business Profile so Google understands who you are, where you are, and what jobs you want. Categories, service areas, descriptions, keywords, photosβall aligned with your ideal work.
We build a simple, repeatable system for collecting real reviews from real customers, week after week. Not fake reviews. Not one-time pushes. A sustainable review engine that grows your authority and conversion rate over time.
We track calls, clicks, and visibility so you see exactly how your map rankings and reviews turn into booked jobs and stronger revenue. You are not guessing. You are making decisions with real data.
You can start small and grow into full management, or go straight to done-for-you.
FREE
A quick 5-minute screen-recorded walkthrough showing you exactly where you stand on Google Maps and what is holding you back. No fluff. Just clarity.
$297
A deep-dive analysis of your entire Google Maps presence with a prioritized action plan you can implement yourself or hand off to your team.
$2500
We do the heavy lifting for you. Full Google Business Profile setup or overhaul, optimized for your service area and ideal jobs.
$497/mo
Ongoing Google Maps visibility management. We handle everything so you can focus on running jobs, not chasing rankings.
I am a licensed insurance adjuster, business strategist, and founder who has spent years inside the worlds of healthcare, food, and local service businesses. I have seen firsthand how much money is lost when great companies stay invisible.
Home service pros are the backbone of every communityβroofers, plumbers, HVAC techs, mitigation crewsβthe ones people call when something is broken and urgent.
I created this visibility service to bridge a gap. Most marketers do not understand insurance. Most adjusters do not understand marketing. I understand both, and I use that blend to help home service companies get found, trusted, and chosen on Google Maps, especially for the high-value jobs that matter most.
Licensed Insurance Adjuster
Bridging marketing and claims expertise
Guiding Light Family Services
"Partnering with Scheraine to launch Guiding Light Family Services was a game-changer. Her expertise in business strategy and keen understanding of the behavioral health sector were instrumental in bringing my vision to life."
Multiple Business Owner
"Working with Scheraine was a transformative experience for my businesses. Her strategic insight and tailored advice were crucial in shaping the growth of my companies."
Bella Rose Businesses
"Scheraine's guidance was invaluable in launching and growing my businesses. Her strategic insights and practical solutions helped us navigate complexities effectively."
Airbnb Business Owner
"Working with Scheraine Beau has been one of the best decisions I made while starting my Airbnb business. She broke everything down for me in a way that actually made sense, and she gave me a clear plan for setting up my listing, pricing it correctly, and getting my systems in place. What I appreciated most was how she thinks ahead, pointing out things I didn't even know to look for. Her guidance saved me time, money, and a whole lot of stress."
10+ Year Client
"I've worked with Scheraine for over 10 years. She brings experience, knowledge and passion to any project I contract her for."
We start with a short call or QuickScan to understand your goals, your market, and your current visibility.
If we are a good fit, we run a full visibility audit and build your customized plan using the Adjuster-Backed Visibility System.
You choose whether you want to implement in-house, collaborate with me, or hand it off so my team can do the heavy lifting.
Simple, transparent, and designed to get you results fast.
Start with a free QuickScan to see where you stand. No commitment. Just clarity.
DIY with the audit, let us handle setup, or go full done-for-you with monthly management.
We analyze your profile, your competitors, and your market to build your custom roadmap.
You implement (or we do), and we track progress so you see real movement in rankings and calls.
Yes. There is a big difference between "showing up sometimes" and "showing up consistently for your best jobs." The audit helps you see where you are vulnerable and where you can gain ground.
Many home service pros see movement in their map rankings within a few weeks of making the right changes. The timeline depends on your competition, your current profile health, and how quickly you implement.
Absolutely. The audit and roadmap are written in plain language so a capable staff member can follow them. You can also have me or my team handle it if you want a done-for-you option.
My primary focus here is home service pros, including roofing, HVAC, plumbing, mitigation, restoration, and similar trades. That focus is what makes the strategies sharper and more effective.
No. I prefer agreements that make sense for both of us and are based on clear expectations, not pressure. We will agree on a scope, timeline, and plan that matches your situation.
If you are a home service pro who knows your team does great work but you are tired of watching less qualified competitors sit at the top of Google, it is time to fix your visibility.
You do not have to guess. You do not have to do it alone. You just need the right strategy, backed by someone who understands both claims and calls.